Digital Marketing & Creative Content

  • Courses and support for professional progress Clear Crossing Academy delivers robust, structured online courses and social learning support in three critical and inter-related areas: leadership, culture and storytelling. We believe that focused curricula in these three areas will benefit anyone seeking to build a more inclusive, equitable and prosperous world.[...]
  • Overview sourced.fm’s aim was to create a platform that connected music makers and enthusiasts through the power of conversation. It was a scrappy little start-up that lived from 2013 to about 2016, during which our team had a lot of fun and learned innumerable lessons about new ventures. Web features[...]
  • Pizza For Guys was a Tumblr-hosted webcomic that I wrote, illustrated and published weekly in 2013.
  • Our client (confidential) wanted to better understand the relationships between patients and a particular condition. I directed a research team that used public social media and conversational data to expand on foundational findings supplied by the client.
  • Audatex Canada is a subsidiary of Solera. The companies focus on software development and maintenance for automotive body shops, dealers, insurance carriers and many related verticals.
  • Although no Canadian teams made it to the 2016 NHL playoffs, hockey is still a national celebration in Canada. We took common and not-so-common hockey penalties and visually re-imagined them as snack infractions, pair food with a silly idea.
  • The Delta of a Thousand Teeth is a hostile land set inside a fictitious world called Heirbrosse. It is a rich and evolving set of articles, pictures, maps and lore that support a group of tabletop RPG players.
  • The Tempered Room is a locally owned and operated pâtisserie in downtown Toronto. They have an extensive catering business on top of their day-to-day shop operations which keep the residents of Parkdale and beyond well fed with delicious Parisian inspired eats.
  • Promoting safe driving is a tired affair: everyone's heard the advice, but it often falls on deaf ears. Our insurance client in Bermuda wanted to change that. We took local landmarks (know for their notorious accident rates) and recast them as villainous characters.
  • Zing is an early stage startup that seeks to solve the pain of part-time work management, for employers and employees alike. The core service runs on a web and mobile app—the website is a key driver for signups and access to this app.
  • Our insight: Canada has short summers. So we aimed to create a simple, non-salesy call to action that people might actually rally behind. The urgency of the short summer paired with TUMS' ability to stave off heartburn coalesced into a simple idea: Eat More BBQ.
  • MostlyLies.com is my personal website for showcasing self-published fiction and things related to self-published fiction.

FEATURED WORK

Storytelling

I consider myself lucky to have found my true passion: storytelling. If you need new words or to freshen existing ones, I can help. Social media copy, long-form blogs, all three levels of editing, non-fiction, fiction, you name it!

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Marketing

With a speciality in digital marketing, I provide clients with short, powerful action plans. I am also available to assist in execution, creative development, and am comfortable in client-facing situations.

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Creative & Art

There’s a big challenge in translating business objectives into creative expression. The solution lies in creating powerful briefs and ensuring the creative team is trusted. I help develop creative processes that bridge gaps between business and art.

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