I believe that our species’ advanced ability to communicate is the most important and distinguishing factor in our short history on this planet. It’s what breeds technology and culture. Yet we’re still grounded in our basic biology. I studied social psychology in my undergrad, then went on to do an MBA in marketing not necessarily because I wanted to be really great at selling widgets, but because the world of commercial communication is utterly fascinating. It sits right at the forefront of the intersection of technology, culture, and biology.

Developing an expertise in this ecosystem will lead to much better marketing strategies, and allow the savvy strategist to anticipate what approaches will work well in the very near future.