Overview

Promoting safe driving is a tired affair: everyone’s heard the advice, but it often falls on deaf ears. Our insurance client in Bermuda wanted to change that.

Strategy

Frame distracted driving PSA messages in a fresh, interesting way by making them personal and cheeky. Given Bermuda’s small size, we took local landmarks (known for their notorious accident rates) and recast them as villainous characters.

Execution

Unfortunately the budget did not include a trip to Bermuda to shoot locations, so we use Google Street View to capture the various spots. Illustrator Jennie Ziemianin created sketches based on the locations, as well as a larger mural design for an overhead map graphic. Graphic designers at Colour Creative rendered the final images.

The graphics were primarily deployed on Facebook, with calls-to-action to participate in a contest as well as read an in-depth blog post on road safety.

 

 

 

---

 

Designer link (Jennie Ziemianin)Agency link (Colour)