Compass Survey | Jordy Fujiwara

No obligation

Organizational Survey

All fields are optional, except for the contact information. Your answers will be used to build your Digital SWOT analysis and guide a live, consultative discussion. There are open ended fields near the end for you to add or clarify any points.

You may skip the survey and go directly to scheduling a free call with me, but this may delay delivery time.

Name

Organization

Organization website

Email

Please rate how digitally savvy you consider your staff to be

No experience Some experience I don't know / average Experienced Experts

Pick the description that best captures the size/experience of your marketing team

It doesn't exist Responsibility shared among non-experts Average / small team / one expert Strong team Full department

Which best describes your organization's decision making structure?

There's one decision maker Flat structure, we move fast I don't know / average There's a hierarchy of decision makers Honestly, it's fairly bureaucratic—things can take a while

Which of the following are accurate statements about your sales / revenue processes? (Select all that apply.)

We sell products or services online, via eCommerce We rely on salespeople to drive revenue We are brick and mortar and have no online business We have robust, constantly updated data and records pertaining to sales and revenue We could use help in tracking sales and revenue data

When it comes to your mid term budget, which best describes your situation?

We are on a shoestring budget Cost savings are a priority, but not necessarily priority #1 If the expense is justified, we tend to fund it We have a strong budget and are looking to invest it well There's a surplus / excess and we need to spend quickly

How would you rate the public perception of your organization?

Hostile Challenging Neutral / I don't know Warm People love us!

On average, how digitally savvy are the people you sell to?

They are technologically challenged They know the basics I don't know / average Digital natives Digital experts or specialists

Choose the best description of your competitive environement

Zero competition We are in a niche market / very few competitors I don't know / average competitiveness Noticeably competitive We're always fighting for market share!

What is your legal or regulatory situation like, in respect to marketing and communications?

It's the Wild West—anything goes! Basic or standard legal considerations I don't know / average Compliance is a considerable priority We are highly restrained

When it comes to communications, do you struggle to get things done quickly or on time?

Yes! This is a major pain point We could be faster, yes We are about average We're pretty quick when it comes to marketing execution Crushing deadlines is a point of pride for us!

Which of the following most accurately describe the complexity of your internal process systems?

Uhhh, what systems? There are a few spreadsheets that manage things I don't know / average We use SaaS / specialized programs / have detailed processes Highly automated, deeply interconnected, lots of data!

How about the complexity of your creative studio or production capacity?

Don't have one of those either... Smartphone cameras, apps and social media filters I don't know / average We're using things like Adobe Creative Cloud / outsource to pros We have a studio / outsource to a heavyweight third party

Describe your decision makers' relationship with risk

Very risk adverse Cautious I don't know / average We like to push the envelope Beg for forgiveness instead of asking for permission!

Describe your short or mid term business goals

Concerning the goals mentioned above, how urgently are you looking to execute?

Yesterday—we need to move lightning fast! ASAP—we are seeking an aggresive timeline I don't know / reasonably soon There is no rush In the foreseeable future / not any time soon

The Compass comes with an example of a strong creative premise for your organization. While this is meant as a way to illustrate the frameworks presented within, I'd like it to be as useful to you as possible. To that end, if there are any creative do's and don'ts that you can think of in advance, Please share them below!

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