A tailored guide to navigating the most common challenges in digital and social media marketing
Designed for organizations who need help with digital marketing's most common questions
What kind of content should I make? Where should I post it? What about social media? How much do I invest, in who, and when?
Based on your specific needs, the Compass includes:
Digital marketing SWOT
Analysis + action items
Future proofed frameworks
For ROI, resourcing, and creative
An original creative premise
Yours to use however you like
1:1 consulting
In time blocks convenient to you
The Compass is not:
- A one-size-fits-all digital or social media marketing strategy
- A content calendar or project management plan
- A turnkey solution for your digital marketing needs
The Compass is a robust analysis, toolkit and series of frameworks, intended to arm you or your team with the vocabulary, mindset and direction to efficiently tackle strategies, calendars and other needs.
My name is Jordy, and I’ve been professionally solving digital marketing problems for over a decade
I’ve done this across dozens of industries, for organizations ranging from sole practitioners to multinational conglomerates. I’ve done it from within agency, on the client side, and as a freelancer.
There are striking commonalities that underpin most digital marketing problems, uniting small family owned businesses, startups, large corporations and governments alike. The Compass is the culmination, organization, and articulation of these commonalities—tailored to your situation, and delivered in under a week.
Cost: $1,750.00 CAD
Plus tax • Online invoice • Credit card, PayPal, eTransfer
5 day turnaround
Work starts after signing paperwork and completing a deposit
How it works
Before any obligation or payment:
- Complete my 20 question survey about your organization*
- Schedule a discovery and Q&A call
* I am happy to sign an NDA prior to your completion of the survey if required. please proceed directly to booking a call if this option is for you.
If everyone is comfortable moving forward
- Sign contract and any other required documents
- Pay 50% deposit, work begins immediately
- Quick status update 2-3 business days later
- Delivery of assets (see below for details) five business days from deposit date
- Call: walkthrough & optional presentation of assets
- Complete payment
Compass details
Here’s exactly what you receive for your $1,750
A comprehensive presentation deck that covers the following:
- Digital SWOT analysis: Based on your survey input and our discovery call, your organization will be assessed for Strengths, Weaknesses, Opportunities and Threats pertaining to your capacity to execute successful digital or social media programs.
- Return on Investment: How to best measure and track the success of your current or future executions.
- Resourcing recommendation and frameworks: Creating and nurturing the right team is paramount for achieving success in almost any pursuit. I will provide tools for approaching how to tackle this from the digital perspective, for you today and in the future.
- Creative frameworks: Weak creative can undermine even the most diligent execution. The Compass includes a foundational strategy for avoiding the most common creative pitfalls, as well as guidance on choosing digital or social platforms.
- Original creative premise: A tailored example of a creative execution based on your organization’s brand, audience, or needs. This example is intended for illustrative purposes, but you are welcome to use or adapt it as you see fit.
- Action items: Across all areas above, I will identify and prioritize a manageable list of organizational action items for the short and mid-term future, based on your immediate goals.
Reference material. Some of the concepts, frameworks, approaches and examples in The Compass have deeper detail not suitable for a slideshow presentation. A number of standalone PDF files are included in the final delivery, such as:
- Corporate Tone examples, and why you should avoid them
- Detail on the six future-proofed aspects of digital and social media marketing
- Deep theory of creative conflictology and how it applies to advertising
- Social media platform complexity and guide list
- Glossary of terms
Consulting: up to two hours of call time, broken into time blocks to suit your schedule.
- Required: Discovery call prior to project starting
- Optional status check in 2-3 days after starting (this can also be an email)
- Walkthrough of final presentation deck
- Optional presentation of final materials, to any group you deem necessary
- Additional time can be negotiated as needed
Organizations I’ve worked with
The Compass begins with a no-obligation survey of your organization’s needs
Art credits
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Compass illustration & rosette design by Jennie Ziemianin
Photo 1 by Andrew Neel from Pexels
Photo 2 by Ekrulila from Pexels
Photo 3 by Ekrulila from Pexels
Photo 4 by Element5 Digital from Pexels